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Over the past few years, I’ve spoken with a lot of lash business owners — from small studio founders to big beauty retailers — and one thing keeps coming up: “What kind of lashes should I focus on?”

Truth is, it depends on who your customers are and how they wear their lashes. Some want quick fixes, others want something that lasts. Here’s how I usually break it down when people ask me.

Cils en bandes — Quick, Loud, and Always in Style

These are your classic “grab-and-go” lashes. A full band, stick-on style that goes from corner to corner. I always recommend them to beauty retailers who want something eye-catching to put near the checkout or bundle in gift sets. They’re affordable, and let’s be honest — they make people feel like they did something extra without much effort.

I know a few makeup professionals who keep packs of strips on standby during wedding season. Why? Because they deliver instant results, and clients can remove them at the end of the night.

Cluster Lashes — A Little Here, A Little There

30D/50D 12-16mm Fibre Synthétique Clusters Lashes

Clusters are a funny middle ground — not quite a full lash, not quite extensions. They’re tiny groups of lashes that let users build volume where they want it. I’ve seen salon owners use these when a client just wants to boost the outer corners or fill in a sparse spot. Very natural, very flexible.

They’re also beginner-friendly. I had one client tell me her customers love them because they don’t need to commit to a full look, but still want “a little something.”

Lash Extensions — For the Loyal Ones

8-15mm 0.1mm Mink Eyelash Extensions

Extensions aren’t for everyone — but for the people who love them, they’re all in. Applied lash by lash, they can be super light or full-on glam, depending on how many lashes you stack. The beauty is: your customer wakes up already looking polished.

If you’re a lash technician, you probably already know the value here. It’s not just the first appointment — it’s the steady business that comes from refills every few weeks. One of my partners even joked that extensions are “the Netflix subscription of lashes” — once they’re in, people don’t want to go back.

So, What Should You Carry?

If you’re a cosmetics distributor, I’d suggest offering all three types — or at least strips and clusters to start. That way, you’re not boxing yourself into one kind of customer. See what sells. Try small batches. Talk to your clients and learn what their buyers are into.

At the end of the day, lashes aren’t just about style — they’re personal. If your products feel easy, lightweight, and safe to use, customers will come back. I’ve seen it over and over again.