How to Make Wholesale Lashes Last: Real Tips You Can Share with Clients

Hey lash fam! 👋 If you’re in the beauty business, you already know that a great pair of lashes can totally change someone’s look—and their mood. But let’s be real: no one wants to spend money on lashes that only last one or two nights.

Here’s the good news: with the right care, high-quality wholesale lashes can actually be reused up to 20–25 times. Yup, that many! And as lash suppliers, teaching your customers these tips is a simple way to show you care, keep your brand looking professional, and bring in more bulk orders.

Let’s break it down step by step.

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Step 1: Take Them Off Gently

Okay, first things first—removing lashes. I can’t tell you how many times I’ve seen people just rip them off like they’re peeling a sticker. Please don’t let your clients do that.

Here’s what to tell them:

• Always start from the outer corner.
• Use fingers or tweezers to carefully lift the band.
• Avoid pulling from the middle—it can stretch or break the band.

👩‍💬 Customer: “But I’m always so tired at night. Isn’t it faster to just pull them off?”
👨‍💼 You (the supplier): “Totally get it! But trust me, 10 extra seconds of gentle removal means you’ll wear those private label lashes five more times. Worth it, right?”

💡 Pro tip: Slip a tiny lash-care card into your custom lash packaging. Customers love little extras like that—it shows you’re not just selling, you’re helping.

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Step 2: Clean After Every Wear

Here’s where most people mess up. They toss the lashes back into the case with glue still stuck on. By the next day, the band is stiff, and suddenly the lashes don’t fit right.

Instead, tell your buyers to:

• Grab tweezers and gently peel off the leftover glue.
• Use a cotton swab with oil-free makeup remover to clean the band.
• Never, ever soak lashes in water. (Especially mink or faux mink—water ruins their curl!)

👩‍💬 Customer: “Can I just wash them with soap?”
👨‍💼 You: “Not a good idea! Soap and water make lashes lose their shape. Stick to oil-free remover—it’s way safer for your wholesale lashes.”

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Step 3: Keep That Beautiful Curve

You know that nice lash curve that makes application so easy? If lashes get left lying around on a vanity, the curve flattens fast.

Encourage your customers to:

• Put lashes back into their original tray after cleaning.
• Use the trays in your custom lash packaging—they’re designed to keep the curve.

Some lash suppliers even use magnetic lash cases for premium lines. Customers love them because they feel fancy and practical. Plus, they’re Instagram-worthy, which means free content for your brand. 📸

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Step 4: Store in a Dry, Safe Place

Here’s something a lot of people don’t think about: humidity. Bathrooms might seem like the perfect storage spot, but all that steam from showers can weaken lash bands.

So the rule is simple:

• Keep lashes in a cool, dry place.
• Always store them in a lash case or custom lash packaging.

💡 Bonus: Suggest that customers carry a little lash case in their bag. It protects their lashes on the go—and your logo travels with them. Free marketing for your bulk orders!

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Mistakes to Warn Customers About

If you want your private label lashes to shine, help your customers avoid these common mistakes:

1. Pulling lashes off too quickly.
2. Forgetting to remove glue after wearing.
3. Leaving lashes lying around (hello dust and lost curve!).
4. Washing them with water or harsh soap.
5. Using oily removers that break down the lash band.

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Why Sharing Lash Care Is Good for Business

You might be thinking: “I’m just here to sell lashes. Do I really need to teach customers how to care for them?” Short answer: yes.

Here’s why:

• Fewer complaints = less stress for you.
• Customers see your wholesale lashes as higher quality.
• People love brands that go the extra mile.
• Happy customers reorder faster, often in bulk orders.

👩‍💬 Customer: “Wow, your lashes last so much longer than others I’ve tried.”
👨‍💼 You: “That’s because we share care tips with every pair! When you order from us, you’re not just getting lashes—you’re getting a better experience.”

That kind of conversation builds trust—and trust builds sales.

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Wrapping It Up

At the end of the day, great lashes aren’t just about how they look when they come out of the box. They’re about how long they last.

As lash suppliers, you can stand out by teaching your clients how to care for their lashes. From gentle removal to proper cleaning and safe storage in custom lash packaging, every tip makes a difference.

When customers realize they can reuse your private label lashes 20–25 times, they’ll come back for more—and bring friends with them. That’s how you keep those bulk orders flowing.

So don’t just sell lashes. Sell the know-how that makes them last. Because long-lasting lashes mean long-lasting customer loyalty. 💖